In order to finance my college education I performed as a stand up comic.  I love humor and making people laugh creates a learning environment that is fun and enjoyable.  Cartoons - sometimes without even knowing it - demonstrate some incredible psychology.  I use my book "Cartoon Psychology" in my seminars to demonstrate the various techniques cartoons use to convey messages to their readers.  Anyone who uses any form of advertising to sell should have a copy of this book in their personal library

Click here for the paperback version at $14.98

Male/Female realities and gender differences in advertising go hand in glove.  The way to sell to a female buyer is quite different than selling to a male buyer.  To learn the differences one must first understand the differences in how each gender employs their respective psyches.  Learn these differences in Dr. Jay's compelling book "Gender Differences in Advertising".

Have you ever wondered what “Quid pro quo” - Something for something, i.e. a favor for a favor means? How about “Non sequitur” - It does not follow? Now, right at your very fingertips, we have assembled the most complete compendium of Latin phrases for your convenience. Everything is arranged in alphabetical order….so enjoy and dazzle the world with your intelligence and writing power.

The Teen Idol Program is a life resource for young people, dealing with making correct choices, avoiding the pitfalls and temptations of youth, dealing with teen issues, and male/female realities.  This, is not the type of seminar and guidebook you may think it is.  Dr. Sherbondy is not about to point his finger, or rage accusations, about some of the poor choices young people are making today.  It serves no purpose to tell young people that they are screwing up their lives.  They already know when they are doing something wrong.  When Dr. Sherbondy was a teenager, he remembers how he felt when he was, called on the carpet, to stand accountable for his behavior and actions.  He was too young to know, back then, that he could not make good choices if no one taught him how to do it.  It is human nature to go the other way, unless young people are taught, which way is the right way.  We call these social skills, in psychology.  In addition, we are all a product of certain belief systems and ideals, which are most often completely incompatible with the real world.  In short, we are the sum total of our experiences.  Today, young people are easily influenced by: television, peer pressure at school, and identity issues, for example.  To be blunt, this seminar and guidebook is all about, young people; how to survive past their education of empirical knowledge.

The concept of total optimum health is not new.  This term has been bantered about the health field for years.  What is unique, and rather innovative, about the "Fit-4-Life" Complete Health System is, my belief that total optimum health is only achieved when the needs of the body, mind, soul, and spirit, as they interrelate with one another, are met or exceeded.  But the world says otherwise.   For example, there is a common belief among leading social scientists that intellect and emotion never meet.  In other words, they are mutually exclusive, and never interrelate with each other in our decision-making processes.  Can this be true?  Let me give an example, and you decide.  When a person sees a baby crying, the action required to pick-up that baby (intellect), has no bearing whatsoever, on the need to pick-up that baby (emotion).  In other words, what is required to raise that baby off the floor, against the law of gravity, has nothing to do with the desire to hold the baby and give it love, and a nurturing environment.  Yes, a physical action is quite different from a nurturing action, but the point I am making is that they are both ACTIONS; hence, they are interrelated.  Why is this so important?  By understanding the body’s relationships, a person can acquire a better quality of life.  No science can extend your life, but we can offer a better quality of life. 

"Hunting is for fools that have never heard about bait!"  Provocative, eh?  But please allow me to ask you to apply this truism to a sales environment.  Is it necessary to hunt for customers or is it easier to bait them and watch them come to you?  I am not speaking about an illegal "bait and switch" tactic either.  Baiting customers involves giving them more than they expect, proper incentives to buy and letting them make up their own minds.  This is sales pyschology!  If you have a desire to learn this new and innovative technology, this is the book that figured it all out.